Sell Your Day Care And Increase Your Clients
You can make your day care stand out from the crowd, set it apart from the competition and as such, keep it full to capacity with children of happy parents. In order to achieve this desirable end you can take some small, cheap, easy to implement steps that will guarantee results. Some take a little effort, others a little thought and some a little money but that investment in your business will supply you with unique selling points that will ensure the success of your day care.
So, a prospective parent arrives at your door brim full of cynicism and thoughts filled with negative day care tales - how do you get across to them that you are the real deal, that you provide quality child care? Effective policies will indicate to parents the philosophy of your service and how your agreed and consistent methods of doing things will ensure the wellbeing of their children. Your policies are clear guidelines as to exactly how your business is run and should outline every procedure for every eventuality.
Accountability and consistency are key and these should be evident in your clear, concise policies which should, in turn, paint a picture of the definitive understandings, guidelines and expectations inherent in your daily operations. It is vital that you meet all legislative requirements and your policies should reflect current best practice indicating that you are on top of your business and constantly striving for perfection.
Gaining a third party accreditation is a great way to differentiate your day care from the herd. Rubber stamping from a respected organization screams respectability and quality to potential parents. You will need to pay an annual joining fee and undergo an assessment by one of their inspectors (but you won't have anything to worry about because you're already doing everything right anyway!). Once accredited you can slap that recognition on every bit of promotional material you possess.
These organizations can also provide tremendous support to day care owners in the form of information, training, publications, workshops and conferences. Here are some of the places you can go to for accreditation:
* Council on Accreditation - www.coanet.org * National Association for Education of Young Children - www.naeyc.org * National Association for Family Childcare - www.nafcc.org * National After school Association - www.naaweb.org * Canadian Childcare Federation - www.cccf-fcsge.ca/home_en.html
Unfortunately, horror stories abound focusing on children being abused and neglected in day cares all over the world. Fortunately, you can use this fact to your advantage by providing parents with proof that yours is a reputable operation. Get yourself background checked and display the results for all to see. There are many companies who provide this service for a small fee. Have an open door policy and promote it with gusto. Consider the expense of installing a CCTV and see your prospective parent's eyes light up with joy. The peace of mind from being able to see your little one on a daily basis is invaluable.
New parents will walk several steps closer to enrolling their child in you day care if you take some or all of the above mentioned steps. Forming a bond based on trust is vital for new parents and if you can ease some of their fear and apprehension that trust has begun. Stand out from the crowd by presenting proof of your exceptional, quality care. ----------------------------------------------------------ARTICLE END
To discover more about starting a daycare, visit Child Care Only where you will find this an much more, covering all aspects of how to start day care.
Published January 13th, 2009
Filed in Home Business
