Double Your Online Business With A Blog
Even though traffic to your website isn't a guaranteed entity, one thing is.
If you post good, quality content with the right keywords on your blog, Google will notice. Then depending on how long people stay on your site, Google will decide if you're an 'authority' on your niche topic.
And if you pass that test, Google will index it, and allow thousands of people to find it. This can result in tons of quality prospects visiting your business website daily.
That said, Google can also be unforgiving. Depending on what you do, it can be "unpredictable."
If Google changes its algorithm, or raises its standards for being an authority blog and yours falls short (since Google will NEVER notify you of what that standard is), then you're out of luck.
What does that mean? Traffic can disappear just like that.
Luckily, we have Web 2.0 to the rescue, which can be much more effective and a lot quicker than a search engine in getting you tons of traffic. Blogs make it very possible for you as a business owner to take full advantage of it.
David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale's Hypnotic Marketing 2.0 bonus interview for the full report.
What does that mean? If David had simply sat back and waited for Google or another search engine to recognize him, he'd be getting less than half the traffic he's getting at the present moment.
There are numerous sites such as Digg.com, Stumbleupon.com, and OnlyWire.com that allow you to share your blog posts and articles with communities of millions of users with just a push of a button.
In addition, these social bookmarking sites are free and can produce amazing results if you use them properly.
Regardless, there are some things you keep in mind before you submit blog content willy-nilly. How effective your blog is largely depends on those sites' community members.
They act very much like a democracy. People can vote up your blog article, or they can vote it down. If enough people vote it up, it becomes highly visible, resulting in more traffic. It all depends on the quality of the content you provide.
If your blog post is more like an ad, or something that's very self-serving, then it won't fly. Marketing and advertising should be next to nil when sharing content on these sites. People don't like to be sold, so don't try it.
Also, if it's just plain boring, it won't receive much love either. Make it interesting, funny, or engaging in some way. The trick is to tie your blog articles back into your product or service in someway. Creativity is key!
One good way to do this is to create articles based upon the calendar. Events, holidays, or seasons can be very interesting to write about. If you write about things currently in the news, this can also be very effective, as long as you keep it interesting.
Dr. Joe Vitale wrote a blog article titled 'Desperate Valentines', and wrote 15 things you can do if you're alone on Valentines Day. Once he launched it on February 14th and submitted it to Digg.com, he generated close to 20,000 unique hits to his blog.
The possibilities are literally endless, so make sure you blog to take advantage of this key component in Internet marketing, gone Web 2.0.
To learn how more about how Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly, check out their bonus interview over at Hypnotic Marketing.
Published July 21st, 2008
Filed in Home Business
