Home Based Business Articles

You don't want to spend a fortune, you just want to market your day care effectively in your locality but the burning question remains; 'How do I do it?'. Truly, it's not that difficult, just takes a little hard, consistent work. Your first port of call should be the printers with your stationary order which should comprise the following;

- Business cards - Your letterheads - A5 sized brochures/flyers to be distributed locally. These should spell out the key selling points of your day care and why parents would be foolish to go elsewhere;

- What services you offer - Any obvious benefits you offer over and above the competition. - All contact information - Offer a reduction in fees upon presentation of the flyer (two weeks care for the price of one).

Consider hiring some people or a reputable company to put flyers on cars for you (particulary ones with car seats). Don't break the law so double check the appropriate city ordinances before you go plastering your town with advertising paraphenalia.

Check with your post office about doing a mass mailing and ensure you target housing developments with a young family population rather than a retired community(having said that, I have had many a grandma forward my flyer to her children for their children!!!)

Next it's time for you to do a little leg work and local networking. You need to get your flyers installed anywhere that people congregate;

- Doctor and dentist waiting rooms - bored people, often with kids just hanging around. - Ante-natal clinics!for obvious reasons. - Be creative and think of places where you have a captive audience, where people are waiting around.

Trawl around for;

- Local financial institutions - they often have bulletin boards and they all have lines of people just waiting..... - Try to find local community notice boards - often found at the library, hospital or chamber of commerce. - Trawl your local stores and ask if they would post your flyer in their window or door.

Try to arrange a meeting with the local schools and see if they would allow you to post a flyer on their notice board. Sweet talk the prinicial or careers officer and try to arrange doing a talk on child care or the day care business for the P.T.A. or a careers class (it's all exposure and building trust locally).

These are just a few simple, easy to do local marketing tactics. Don't procrastinate any more. Get going oh marketing guru type!

ChildCareOnly.com provides articles and resources for child care providers and parents. Plus, a DVD guide to 'Starting a Daycare Business': Start A Daycare Business DVD The brainchild of Fiona Lohrenz, a veritable font of daycare knowledge, who can be found at her website: ChildCareOnly.com