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If writing powerful sales copy is not your strength then the thought of having to to create original sales copy is one of the tasks that is always put off. Unfortunately it is a task that cannot be avoided if you want to extract the full potential from your hard won email list and use the auto-responder facility. Every affiliate marketer knows that most sales hardly ever come from the initial visit to the product sales letter. The best that you can hope for is to capture the email address of someone who has asked to be kept informed of future developments. The aim of the auto-responder emails to pursuade the visitor to place an order.

How do you build guaranteed content for these emails? You could talk about the weather or your latest hobby, or fill the email some other 'interesting' topics. This type of content can be important when building rapport and trust with your potential customers, but unfortunately they don't make the reader place an order.

If you want to succeed, you need to be able to write professional emails that are worth their weight in gold. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

So how do you go about writing killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The technique is simple and the skill lies in thoroughly knowing your product. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which identifies very clearly what the product features and benefits are. This email acts as a foundation and describes the product in some detail and tells why the reader will not be able to live without the product.

Email 2. The second email is critical. The first email described the product. so this email is about removing all possible buying objections. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that removes any doubts.

Email 3. The closing email that gets the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to ask for a purchase. The proven approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. Remember that any purchaser has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the greater the likelihood of a sale.

The ability to identify product benefits and then write killer emails is a good skill to learn as it will dramatically impact on your bottom line. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to roll in.

Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com